Tag Archives: business advice

7 things every Sales Summit needs

7 things every Sales Summit needs

It’s important to keep the employees happy who directly affect your company’s bottom line. While every department is vital to keeping your well-oiled company machine running, your Sales force deserves some careful attention.

That’s why at TDS we throw a pretty mean Sales Summit for our Commercial Salesmen and women. Spectacular might be an understatement. The end result is a motivated group of high-powered, energetic sellers who know their goals and what’s expected of them in the coming year.

If you’re a business owner (of any size), consider introducing an annual “Sales Summit” into the equation. It doesn’t have to be a huge undertaking either. Start small, but make it count. Already have one? Great. Have a look at the checklist and make sure you’re doing it right.

Here are the seven essential things every Sales Summit needs.

  • Get a speaker. Ideally, you’d bring someone else in to deliver a fresh message that’s going to motivate people. Your VP of Sales or equivalent will work great, too. But make sure they focus on broad, exciting ideas rather than the fine details of selling or the importance making goal.—Stories go a long way.
  • Spend some money. Sales people like to be sold. They’ve mastered their craft, so you should too. Much like they would do with a valued client, they want to feel valued and appreciated. Remember, these are the people directly bringing in revenue for you. Use some of the funds from their hard-earned work on them!
  • Introduce the strategy for the year. Setting a new baseline, getting everyone on the same page: call it what you want—this is your chance to set the tone for the next year.
  • Have breakout sessions. Invite a handful of leaders from other departments to give product or marketing presentations. If your Sales folks know the marketing materials front-to-back and are up-to-date on product launches, they’re going to be able to serve your customers that much better.
  • Include Music. It might seem like an unimportant detail, but music plays an important role in achieving the level of energy you want in the room. Play it on breaks, before speakers take the stage, and when winners are announced. I guarantee it will make the room come alive and create the necessary environment for a successful Sales Summit. A little Led Zeppelin never hurt anyone!
  • Celebrate the go-getters. At TDS this is called the “President’s Club.” They’re announced in front of the whole sales group with walk-up music, fanfare, a special cocktail reception, and a trip to a luxurious resort (this year they’re headed to Costa Rica). Perhaps you don’t have the margin to spend on all of this. That’s alright. Just pick one or two of these things and make it happen. These folks deserve to be recognized by their leaders AND peers.
  • Ask your winners how it’s done. This is part of honoring your top performers for the experts they are. Encourage them to share with the rest of the group their methods for staying motivated and reaching their level of success. Watch the video below to see how we executed this with a few of our President’s Club Winners from this year!
managedIP Webinar: Stay Connected Anywhere

managedIP Webinar: Stay Connected Anywhere

TDS’ managedIP Hosted Unified Communications solution helps you stay connected to coworkers and clients using whichever device is most convenient. This month our expert will show you how this powerful tool helps you stay in contact without being tethered to your desk.  Register here to attend: When: Thursday, April 19 – 3 pm Central Time What: Stay… Continue Reading

Watch out: Tax phishing scams are back

Watch out: Tax phishing scams are back

Written by Missy Kellor The Better Business Bureau (BBB) and the IRS are warning consumers about the return of tax scam season. However, businesses must be warned as well, considering a scammer might pose as coworker or someone from payroll. There are two new scams making the rounds this year you need to watch out for. Scam #1: Review… Continue Reading

Last-minute holiday gifts ideas

Last-minute holiday gifts ideas

Written by Jody Glynn Patrick First, let’s be clear on this — no, I don’t receive kick-backs or samples of these products for including them on this list, so I am impartial for the most part. I simply report on what would top my own wish list! That said, I hope you find something here… Continue Reading

Tolerance: Holidays other than Christmas

Tolerance: Holidays other than Christmas

Sometimes it’s easy to forget that Christmas is not the only holiday this festive season. In fact, tens of millions of Americans either celebrate different holidays or celebrate no holiday at all. Here’s a quick refresher on a few of them. Yule is a winter festival that is always observed on the winter solstice. It’s… Continue Reading

Opportunistic sales tactics in Hurricane Irma’s aftermath

Opportunistic sales tactics in Hurricane Irma’s aftermath

My husband and I recently bought a home in Jacksonville, Florida during/after Hurricane Irma. A huge concern for us was navigating around cancelled pet-friendly hotel service in the immediate aftermath of the storm, since we were driving from Illinois to Florida with two dogs. Our Florida link cancelled, but luckily, we’d also pre-booked a hotel… Continue Reading

How to move your team toward action

How to move your team toward action

Robert Ian, a motivational speaker for Fortune 500 executives, often shows a slide of two frogs sitting on a log. Both, he explains, express the intention to jump into the pool of water surrounding the log. When Ian asks how many frogs would likely jump into the pond, audiences usually respond “two”. Then Ian reminds… Continue Reading