Get ready for the UEFA Champions League Finals on May 25!
An estimated 178 million viewers worldwide watched the 2011 UEFA Champions League Final—a record audience for the event and the biggest global television audience for a sporting event in 2011.
Yes, the Champions League Final has surpassed the Super Bowl as the most-watched annual television event worldwide!
American viewers’ interest in the final has grown exponentially in the past 10 years. In 2002, ESPN drew just 264,000 viewers with its coverage of Real Madrid’s 2-1 victory over Bayer Leverkusen; the 2011 Barcelona-Manchester United final drew 2.6 million American viewers to Fox—a record U.S. audience for a UCL final.
The 2012 final—won by Chelsea over Bayern Munich via penalty kicks—enjoyed an average audience of 2 million, making it the second-most-watched UEFA Final in the United States, according to Nielsen Media Research.
So when you watch this year’s final, played for a record seventh time at Wembley Stadium in England on May 25, you will be in growing company—in the United States and around the world.