Behind the Scenes of “What We Share”

Behind the Scenes of “What We Share”


What’s going on with the soap bubbles floating around downtown Bend, the skateboarder moving around in a cloud of bubbles or the long bubble slowly moving outside the window at Central Oregon Community College? If you’ve ever wondered what it takes to produce a TV commercial, check out our three-minute “Behind the Scenes” spot and be prepared to be amazed.

By now, you have probably seen the soap-bubble scenes in our new brand commercials. The bubbles symbolize the way BendBroadband connects communities — they’re everything we create, share and wonder about together.

Our advertising agency makes it look so easy, but creating a 30- or 60-second commercial takes a lot of work. The video, “The Making of BendBroadband’s ‘What We Share’ campaign,” offers a peek behind the scenes of filming.

The commercial was shot over five days at 16 Central Oregon locations. The filmmakers used 20 gallons of soap. No professional actors were used – everything you see is real.


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