On Aug. 21, 2017 at approximately 10:19 a.m., the moon will pass in front of the sun, casting the small Central Oregon town of Madras into complete darkness for more than two minutes. Labeled “The Great American Eclipse” and “The National Eclipse”–the world’s greatest natural phenomenon will be the first coast-to-coast total solar eclipse in America since 1918.
Most of the Continental United States will be able to partially see the 2017 eclipse; however, to fully experience total darkness there is a 67-mile band of the shadow running right through Madras, Ore. The city is recognized by NASA as an official viewing spot. The difference between seeing the eclipse from within this band and outside of the band is promised by astrologists to be truly night and day. These people are coming to America, because for the first time in 26 years, a total solar eclipse will occur in our great country, and we will play host to the world’s eclipse-chasers.
Zolo Media, a TDS Broadcasting company, is partnering with Oregon Solarfest, to promote and televise the event through local affiliates, KOHD/ABC and KBNZ/CBS, along with their 29 cable channels and CO4 Visitors Network.
Zolo Creative Services Senior Producer, Joe Dean, created a promotional video telling the Oregon Solarfest story to create excitement and intrigue for the tourism opportunity. Thousands of people are expected to visit the community to experience the natural phenomenon.
The video will air initially on CO4 Visitors Network on cable channels 4 and 604 HD in Central Oregon, along with a digital campaign, targeted to specific markets on the West Coast.