BendBroadband is proud to unveil High-Performance Internet, the latest in its long-running series of distinctive TV commercials. The 30-second spot features 12-year-old fiddler CJ Neary, who lives in Bend.
Already an award-winning player, Neary is developing into an adventurous artist as well. He is adept at many styles of music, and he’s a skilled improviser, but recently he has begun exploring the intersections between seemingly disparate styles. He pairs an elegant melody with a hip-hop beat, an upbeat solo with a mellow Latin jazz rhythm, and so on.
At BendBroadband, we’re inspired by CJ’s uncommon combination of skill, hard work and vision – the same qualities our 300 local employees use to develop BendBroadband’s high-speed Internet service and the technology that makes it possible. Recently, the company – which is owned by TDS Telecom in Madison, Wisconsin — increased its top available Internet speed to up to 600 Mbps in an effort to stay ahead of the growing population and demand for Internet in Central Oregon.
High-Performance Internet was conceived and written by BendBroadband’s in-house creative team, then shot and produced by Bend-based filmmaker Trevor McCreery. We’ll have a behind-the-scenes look at the commercial shoot here on the blog soon, so be sure to check back for that.
In the coming months, an array of billboards, emails, digital ads, print ads and other tactics will appear throughout the region, all reflecting the message and visual feel of High-Performance Internet. The new campaign builds on a series of BendBroadband commercials focused on interesting and inspirational Central Oregonians, including a group of female mountain bikers, Sisters quilter June Jaeger, Bend ultra-runner Max King, Sisters chainsaw artist Skip Armstrong and Bend musician Jared Nelson Smith of the band Wilderness.