Category Archives: Entertainment

Why are movie trailers called trailers and not previews?

How did the term movie trailer come about when in reality, trailers are actually previews of films? You have to go back to 1913 to find the answer, which is simply this: the very first trailers were not shown before feature films—they were shown after.

When people went to the movies in 1913, the majority would stay in the theater for most of the day. The audience would watch whatever was showing— whether it was a feature-length film, cartoons, newsreels, or even short films. The first trailer wasn’t even for a film, but for a Broadway play that was on stage at the Winter Garden Theatre in midtown Manhattan.

Broadway producer Nils Granlund is credited for coming up with the idea of a trailer. Granlund decided to take advantage of the audience members sitting and waiting for the next movie to play, so he developed a short film to advertise upcoming plays in between screening rotations at the movie theater. For the first trailer, Granlund used rehearsal footage from the play The Pleasure Seekers.

The short promotional film about the play created buzz and bolstered publicity for the production. He also, unknowingly, revolutionized film marketing.

Granlund’s idea quickly evolved. Later that same year, producer William Selig produced short-action story installments for serial movies that always ended with a cliffhanger that urged people to come back next week to find out if the hero escaped certain death. These brief teasers were always shown after the main feature, with the idea that the audience would leave the theater wanting more.

These trailers included brief footage of the film accompanied by text that screamed questions at the audience, like “Does she escape the lion’s pit? See next week’s thrilling chapter!” This idea worked so well that studios were soon cutting their own trailers. The traditional movie trailer that we know of today evolved from these serial movie trailers.

Starting in 1920, the National Screen Service started producing and distributing movie trailers on behalf of the movie studios. Eventually, the National Screen Service exclusively developed movie trailers and did so for more than four decades.

It was in the 1930s when it was decided too many audience members were leaving right after the film (see below for possible reason), so the movie theaters started to show trailers before the feature film. However, the name trailer stuck. Today, these entertaining previews will probably always be known as movie trailers and their production is nearly a genre upon itself.

What changed in the 1930s?
During the silent film era, literacy was a necessity for film-goers, and a day at the movies was enjoyed by the more “sophisticated”. However, both the Depression and movies with sound forever changed the framework of movie audiences.

The Depression pushed movie companies to stop building luxury movie palaces and build more neighborhood theaters that were appreciated by working-class audiences. And, with the dawn of the talkies, crunchy popcorn and refreshments were brought into movie theaters and suddenly going to the movies became an activity anyone could enjoy and afford.

Summer blockbusters arriving on Movies On Demand

Summer blockbusters arriving on Movies On Demand

The leaves are starting to turn, there’s a chill in the air, and this summer’s blockbusters are starting to arrive on BendBroadband’s Video On Demand. Check out what you can watch in September without ever leaving your couch: Men in Black: International Starts September 3 PG-13 Sony Pictures You may have seen these two stars… Continue Reading

Sportsman Channel: September is FREE preview month

Sportsman Channel: September is FREE preview month

If you love hunting, fishing, and outdoor adventure, you’re in luck. During the entire month of September, BendBroadband customers can enjoy a free preview of the Sportsman Channel. With nearly 200 shows to choose from, the Sportsman Channel embraces “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in… Continue Reading

Avengers Endgame, Rocketman, Pokemon all on Movies on Demand this month

Avengers Endgame, Rocketman, Pokemon all on Movies on Demand this month

If there weren’t other great movies arriving on Movies on Demand, it would be tempting to only talk about the elephant-sized blockbuster in the room, Avengers: Endgame—but there are plenty more awesome things to watch this month: Pokemon: Detective Pikachu Starts Aug. 6 Rated PG Warner Bros. You shouldn’t miss this unique and delightful buddy… Continue Reading

Free HBO and Cinemax Free Preview Event

Free HBO and Cinemax Free Preview Event

Watch HBO® and Cinemax® FREE for four days and see what you’ve been missing. Starting at 6 a.m. on Friday, Aug. 16 through Tuesday, Aug. 20 at 6 a.m., BendBroadband®TV customers can enjoy addictive series, blockbuster movies, family favorites, documentaries and more on HBO and Cinemax. Here’s what you can find the weekend of Aug.… Continue Reading

Shark Week returns this Sunday

Shark Week returns this Sunday

Shark Week, returns with bigger sharks and bigger bites on Sunday, July 28 on the Discovery Channel! With more than 20 hours of shark programming, this fincredible lineup will deliver all-new groundbreaking shark stories revealing remarkable insights into the mysterious world of these magnificent creatures. Shark Week episodes will be available on TV Everywhere. Here is… Continue Reading

CBS’ KBNZ now available on TV Everywhere

CBS’ KBNZ now available on TV Everywhere

CBS’ KBNZ is now available on TV Everywhere. With a BendBroadband TV subscription, customers can now see their favorite networks, catch up on missed shows or watch sporting events from their computers and mobile devices. With TV Everywhere, your favorite channels, live entertainment and news can go with you anytime and anywhere using your Internet-connected… Continue Reading

Shark Week returns Sunday, July 28

Shark Week returns Sunday, July 28

Shark Week, returns with bigger sharks and bigger bites on Sunday, July 28! Check out this year’s funny Shark Week promo here. With more than 20 hours of shark programming throughout the week, the 2019 fincredible lineup will deliver all-new groundbreaking shark stories revealing remarkable insights into the mysterious world of these magnificent creatures. This… Continue Reading

Pet facts from Animal Planet

Impress your friends with these party-worthy pet facts gathered by the Animal Planet channel. Did you know dogs have twice as many muscles in their ears as humans? Here are more dog and cat facts. Dogs Greyhounds can run as fast as 45 mph and are the fastest canines on the planet Female dogs are… Continue Reading